Day Designer for Target

11:28 AM


I figured we'd start off a new week with some planning inspiration for you guys. I'm here with my review of the Day Designer by Whitney English that was designed specifically for Target. 

If you're a part of the planning community, you know that Whiteny English's name is way up there in any Best Planners list. Her coveted Day Designer is usually always sold out, and once they're up for sale they're usually snatched within the first few hours.

I was looking for school supplies for my upcoming semester when I passed the planner section, and of course I had to look. I have a small A6 size planner I keep in my bag for assignments and workout routines, but I realized that I needed something a little bigger for blog posts and future ideas. 

I am a huge sucker for black and white stripes. So add some gold and your girl is all set (Take my money now!). 


The planner is about the same size asa notebook, so it'll fit backpacks and messenger bags but I find this best to be used at home. 

Months are individually tabbed and easily accessible by the side. 


The first few pages of the planner shows you a yearly overview for 2015 and 2016. The next page is a letter from Whitney English and Jim Freeman, introducing the Day Designer-Blue Sky collaboration. 

The mission of the Day Designer and Blue Sky collaboration is simple: we want to inspire you to live a well-designed life - a life that is organized, but spontaneous, full of laughter and smiles and the practice of making little moments matter. We hope Day Designer can give you a little bit of inspiration and encouragement on your journey this year. Happy planning!


The next couple of pages are kind of like activity sheets or yearly goal statements. Think of it as journaling. You can write down your personal, family/relationship, heart and spirit, financial, work/career/school goals on these pages along with corresponding dates. 


They also give you suggestions as to how other people stay motivated with planning and their morning/night routines and help you keep up with your goals. Find the right planning formula that's perfect for you and your busy days. 



The monthly overview is great for planning at a glance. There's plenty of room to decorate and write in each day block for just a sample of what you have to do that day. It also has two little calendars of the month before and after in the left hand corner, as well as a to-do and note list on the side. 


The weekly spread reminds me of the Erin Condren planners, however I find these to be easier to work with for the sizable space you have to work with. Here you can write down your three goals for the day, your daily schedule, and plans for the night (or use this area for meal/fitness planning). Weekly spreads also come with a to-do list and inspirational quotes, a gratitude box, and goals for next week. 

I love the size of this planner. You have more room to write things down and you have a lot of extra space to decorate with washi tape and stickers. 

I've found different prices for them online and in stores. They range anywhere from $14.99-$16.99, but Target is always having sales or coupons, so keep an eye out for that. Honestly, I think it's a great product for the price, and I find slight differences from the original Day Designer, but none too drastic. It's a great planner and keeps me motivated in scheduling out my weeks.

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